Sustainable shopping made simple.


๐Ÿ’š Better products all in one place from vetted companies that care

๐Ÿ” Products with smaller impact


๐Ÿ“ˆ Breaking out of the eco-conscious echo chamber

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People want to buy better.


๐Ÿ“ˆ Ethical consumerism in the UK grew four-fold in the last 20 years.
๐Ÿ’ฌ 32% of consumers were highly engaged with adopting a more sustainable lifestyle in 2021.

But itโ€™s really hard to shop sustainably online.



42% of consumers find buying more sustainably too complicated.

They say it takes too much time and effort, and they donโ€™t know enough about the issues.






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