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People want to buy better.
📈 Ethical consumerism in the UK grew four-fold in the last 20 years.
💬 32% of consumers were highly engaged with adopting a more sustainable lifestyle in 2021.
But it’s really hard to shop sustainably online.
42% of consumers find buying more sustainably too complicated.
They say it takes too much time and effort, and they don’t know enough about the issues.