Launching Summer 2022

We’ve been hands-on, tackling the big issues for years.

The Greenr team has been working in government, global NGOs, universities, and environmental charities for years.

We know what the problems are and we’re tired of waiting for change to happen. So we’re launching Greenr, to be the change we want to see.

Born out of a project tackling the festival waste crisis, we knew the problem was more widespread.

So we’ve been working behind the scenes for more than a year, researching and putting together our plans to build the biggest sustainable shopping platform in the UK. Join us by signing up to our mailing list on our homepage.

Meet the team

Thomas Panton

Co-founder, CEO

Thomas Panton
Thomas brings with him years of experience working with organisations like Greenpeace UK and Surfers Against Sewage, giving him extensive experience and insight into the environmental sector. He also founded Festovers, an industry-leading company tackling the tent waste crisis.

Hugo Douglas-Deane

Co-founder, CMO

Hugo Douglas-Deane
Hugo leads on marketing and branding, having worked in Government communications and publishing for a number of years. He’s worked directly on a variety of large scale campaigns including multi-million pound EU-funded projects and environmental schemes.

Emma Andrews

Co-founder, CTO

Emma Andrews
Emma is a Flutter App Developer and Node.js specialist, currently working as a Software Engineer in the leisure industry. She is an alumni of Silicon Valley’s prestigious Lambda School of development and has a background in EdTech.

Nadiah Arif

Business & Finance Intern

Nadiah Arif
Nadiah is a Business Economics student at University of East Anglia. She's Creative Editor for Norwich Economic Papers, the Creator and Co-Host of educational podcast The Topic, International Student Ambassador for Malaysia at UEA, and also one of UEA’s Climate Stars. Nadiah is working on projections, valuations, and the Greenr’s B-Corp application.

Hana Barnes

Design & Digital Intern

Hana Barnes
Hana is the freelance graphic designer and Creative Director for Wild Paths Festival. She has spent the last few years on the festival’s climate change and diversity commitments. It has since gone plastic-free and launched merchandise using second hand garments. She is working on web development, branding and design.

Rui Shen

Social Media Intern

Rui Shen
Rui is a Malaysian exchange student from San Francisco State University, currently studying Cell and Molecular Biology at University of East Anglia. She works on social media content creation, particularly with short-form video content, and managing the Greenr TikTok account.

Advisors

Andrea Gray

Advisor

Andrea Gray
Andrea is a high-energy, charismatic Retail Director, with a track record of success driving brand equity, P&L growth, and customer experience in owner-built, PE-backed & PLC retail players. She is the Group Retail Director for Anthony Nicholas Group, and has previously held roles as Retail Director for Joules and and Senior Retail Controller at Monsoon.

Nathan Lomax

Advisor

Nathan Lomax
Nathan is co-founder and director of Quickfire Digital and is leading growth and innovation in the area of e-commerce. His agency focuses on Shopify & Shopify Plus for ambitious, hungry brands looking to scale. Both on the business front and within the community, Nathan is relentless in his drive to succeed and, while doing so, help others.

Phil McSweeney

Advisor and NED

Phil McSweeney
Phil is a Chair, NED, mentor, coach, and advisor to startups and scaleups, particularly in tech. After a long varied career in the NHS, he became Executive Chair of PatientSource Ltd, and has mentored award-winning companies including Needledock and Sharpen, as well as many founders on the Connectd platform which he also advises for.

Our Values

Better

Helping you buy with a conscience

  • Empower everyone to create change
  • Inclusive and welcoming
  • Listen and learn

Straight talking

Giving you the facts in a bold and transparent way

  • Honest and to the point
  • No nonsense
  • Clear and trustworthy

Supportive

Reinvesting back into the community

  • Inspire individuals
  • Engage and give back
  • Champion green products

We’re building with better values from the ground up

From creating a diverse and talented team, to holding ourselves to the environmental standards of the products we sell.

No empty words: this way of thinking is part of the business from the beginning. We’re currently in the process of becoming a B-Corp pending company.

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