Ethical consumerism in the UK has grown 4x in the last 20 years.
32% of consumers were highly engaged with adopting a more sustainable lifestyle in 2021.
42% of consumers find buying more sustainably too complicated.
They cite it taking too much time and effort, as well as not having enough information about the issues.
🧴 50% aiming to reduce single-use plastic consumption
🍴 32% of shoppers aiming to purchase more plant-based food
🌍 28% of consumers have stopped buying certain products due to ethical or environmental concerns
📦 Over 50% of us want to use reusable packaging
Sustainability isn’t just going to be the future – it needs to be.
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